Perspectives: C-Suite Conversations 2024

On October 23, we hosted our second annual C-Suite Conversations panel, bringing together business leaders, chamber representatives and industry experts to explore how diversity, equity, and inclusion drive innovation and long-term growth. Panelists shared strategies for navigating public perception, building leadership pipelines, and fostering authentic representation, offering actionable insights to help organizations turn intention into impact.

Below are key takeaways to inspire meaningful action and lasting change.

Key Takeaways and Highlights

Diversity as a Business Driver

The panel highlighted how diversity drives business success, sparks innovation, and provides a competitive edge. Speakers emphasized the need to sustain diversity efforts even amid external challenges or pushback. Drawing from varied experiences enhances decision-making and equips businesses to tackle complex problems more effectively.

Navigating Public Perception & Staying the Course

Using examples like Bud Light’s campaign with a trans activist and Google’s technology initiatives, the discussion explored how organizations can navigate backlash while remaining true to their values. Panelists stressed the importance of building leadership pipelines for underrepresented groups through chambers of commerce and promoting authentic representation at the executive level to create lasting change.

Taking Tangible Action: From Talk to Commitment

• Allocate a Budget: Real financial commitment is essential. Kazique Prince, chair of the Greater Austin Black Chamber of Commerce, warned, “If your company backs down under pressure, it shows you weren’t committed to begin with.”
• Commit to the Long Term: DEI is not a short-term project. Successful organizations embed it into their long-term strategy, recognizing that real change requires persistence. Anupam Govil, chairman of the US Indian Chamber of Commerce Austin, noted, “It’s important to shed light on companies already making strides in creating more inclusive environments.” Celebrating progress reinforces that meaningful change is a continuous journey not a destination.
• Hire an Executive to Lead the Effort: Appoint leadership to ensure DEI initiatives are driven with accountability and purpose.

Empowering Communities through Representation

Businesses must amplify community voices as authentic representation builds trust, loyalty, and deeper engagement. Panelists encouraged attendees to take meaningful action—whether by revisiting hiring practices, engaging in tough conversations, or investing in initiatives that uplift marginalized voices. Monica Andry, president and CEO of the Greater Austin Hispanic Chamber of Commerce, emphasized the role of chambers: “They not only advocate for local businesses but also provide opportunities to cultivate professional skills that empower the next generation of business leaders.”

Risk vs. Reward: Loyalty through Support

The discussion concluded with a reminder: DEI initiatives are not just about risk management but about building lasting loyalty with the communities served. As Tina Cannon, CEO of the Austin LGBT Chamber, observed, “The support you give to these communities will be returned tenfold in trust and loyalty.”

We hope these insights inspire meaningful action within your business and community. At Amplify Credit Union, we are committed to applying these principles and look forward to seeing the impact you’ll create by championing diversity, equity, and inclusion.