Business Spotlight: ECPR Texas

Many businesses talk about community, but for ECPR Texas, it’s at the heart of everything they do. The Austin-based PR firm goes beyond just getting their clients noticed— they’re dedicated to helping them become an integral part of the region. And rather than simply amplifying voices, ECPR Texas builds lasting connections that strengthen the city they call home.

Established in 1995, ECPR Texas has spent the last three decades earning its place as one of Central Texas’s premier public relations firms. ECPR Texas offers a wide range of award-winning PR services, from media relations and crisis communications to digital marketing and video production. But it’s their community-centered approach that truly sets them apart.

Beyond their traditional services, ECPR Texas also provides event planning, grassroots initiatives, and coalition-building strategies that are tailored to their client’s needs. The outcome is organizations that are genuinely connected to Austin, its people, and its businesses.

“We pride ourselves on truly connecting our clients within the community,” Nico Ramsey, Account Supervisor at ECPR Texas, explains. ”We ensure that they’re a part of the community instead of being apart from the community.”

ECPR Texas embraces their role (and core value) as a connector, building relationships that reflect Austin’s unique character.

“People need to meet people,” Ramsey says, highlighting how ECPR leverages its broad network to ensure clients are in the right places.

By bringing together organizations with aligned goals, ECPR Texas fosters collaborations that address challenges in the city, such as affordable housing and infrastructure development. Whether it’s partnering two clients together to tackle workforce mobility or pairing the Austin Board of Realtors with Opportunity Austin for community discussions, ECPR goes beyond that of the average PR firm. Their efforts help clients build partnerships that lead to better business outcomes while supporting the growth and vitality of Austin.

“We like to work for the good guys,” says Caroline Sellars, Director of Finance and Operations at ECPR Texas. This community-centric approach guides their client roster, which ranges from local nonprofits and associations to significant Central Texas players like HEB.

And as Austin has grown, so has ECPR Texas’s role in shaping its business landscape. The firm has become adept at helping clients build these important connections in a city that’s constantly evolving.

“Austin has transformed from a sleepy college town into an increasingly global destination,” Ramsey says. “But as much as this city has changed, the core of what this community is has remained.”

ECPR Texas’s approach reflects this commitment to Austin’s core values as they continue to make an impact on a local and state-wide scale. From supporting client wins in the state legislature to helping Austin launch its first professional sports franchise, ECPR brings the experience and dedication needed to build connections that benefit the entire community.

Sellars sees this commitment as part of the firm’s DNA.

“Our organization is so much like the city of Austin,” she says, noting that ECPR Texas balances its legacy with a forward-thinking approach. When current CEO Kristin Marcum acquired the firm in 2022, it marked a transition to a modern organization that values both tradition and innovation, much like the city. This focus has driven ECPR Texas to seek out partnerships and systems that resonate with their values— including their relationship with Amplify.

When Sellars saw that their old bank wasn’t allowing them to be as nimble as they wanted with finances, they started searching for a new institution that could usher them in the new era while still living a community-first ethos.

Amplify proved to be the perfect fit for their organization.

“[Amplify] simplifies things that we need that other banks have made complicated,” Sellars says. “We just want something that’s going to work and be efficient so that we can give the best service to our clients and take care of our staff.”

Amplify’s business banking services have checked all the boxes for ECPR Texas, from competitive interest rates to flexible features that support their operational goals.

As a community-focused credit union, Amplify also takes pride in working with the “good guys” of Austin— businesses that make a positive impact and strengthen our community. ECPR Texas embodies this spirit with their commitment to effective communication, connecting people, and fostering meaningful partnerships across the city.

We’re proud to support ECPR Texas as they continue to make a difference, helping them stay focused on what they do best: building a better Texas, one connection at a time.

For more information on ECPR Texas, visit https://ecprtexas.com/.